Carbon Footprint Calculator

CANAL+ Brand Solutions, our advertising agency, has equipped itself with a multi-media carbon footprint calculator, which it makes available to its clients. 

Developed with EcoAct and created after a POC with ENGIE and the Blue 449 agency, the calculator allows us to measure the carbon footprint linked to the broadcasting of advertising campaigns on all our TV, digital, press and cinema environments.

In addition to the calculation, it integrates all the components responsible for carbon emissions (terminals, data centres and servers) for each of the media in order to give its clients a granular and transparent view of the CO2 emissions caused by the broadcasting of advertising campaigns.

What are the objectives ?

• To raise awareness among our employees of the environmental impact of CANAL+ Brand Solutions' activities

• Better understanding of carbon emission drivers, so that they can be reduced

• Offer our clients the possibility of measuring the carbon footprint of their campaigns and support them in reducing or at least offsetting their carbon footprint 

CANAL+ Brand Solutions is one of the pioneers in carbon footprint measurement and, as such, we are pleased to support the various advertising market bodies (SRI, IAB, SNPTV) in setting up measurement standards.

The results and lessons learnt from this calculator are intended to be shared to feed the reflections of the entire sector in order to move forward collectively towards a more responsible media ecosystem.